Baozun Inc. (NASDAQ: BZUN)

Baozun Inc. provides brand e-commerce service to brand partners in the People’s Republic of China. It offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, sale of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing, and order fulfillment.

Take a look at the 1-year chart of Baozun (NASDAQ: BZUN) below with added notations:

After rallying from the beginning of 2019, BZUN has fallen into a large, sideways trading range. While in the range, the stock has formed a $40 support (green) and a clear resistance level at $50 (red). At some point, the stock will have to break one of those two levels.

The Tale of the Tape: BZUN is trading within a sideways range. The possible long positions on the stock would be either on a pullback to the $40 level, or on a breakout above $50. The ideal short opportunity would be on a break below $40.

Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.

No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!

Good luck!
Christian Tharp, CMT